Razorfish brings Always On's Content & Commerce solutions category to life with the launch of their innovative connected retail experience, Razorshop – a new, innovative connected retail experience that seamlessly connects the customer journey across all touch points and empowers retailers to sell more intelligently.

Merging the Digital and In-Store Experience

Inspired by a transformed vision of the 21st century retail environment, the Razorfish team crafted a vision that would meet the needs of the modern, digital customer with an idea it named Razorshop. As the idea took shape, the team created a roadmap that would elegantly leverage a data-driven customer journey to inform the buyer’s in-store experience. The idea would also offer retailers tools and techniques to keep customers coming back.